Want to do something big? Why not pay it forward?

Hypothetical scenario 3

Read up on HYSC1 and HYSC2 if you like.

Let us assume that you consider yourself to be an Entrepreneur. You have already read intensively on the subject, and you are absolutely 100% certain, that nothing can stop you once you get going.

You have spent your entire life creating valuable connections. Now it is time use them, But how?

Help your trusted friends out first
Let us assume you have friends, they are running businesses already but they could do better. Help them!
Bring in qualified people to alleviate their problems so that they can start making bigger profits.

Critical mass
In nuclear physics, criticallity is archieved when enough fissionable material to sustain a chain reaction is gathered in a nuclear reactor.

Convert this into your network. You are the initial neutron that starts a chain reaction. Ftirst you must gather many people from different aspects of life with diverse skillsets. This is a must, in order to address an extremly wide range of issues from legal to accounting, from marketing to negotiation. Construction to production.

Pay it forward
Over the time I have met many people who are struggeling with the idea of becoming business owners. They have generated a crude business model, but lack the knowhow to continue. Maybe they are flailing in the blind due to lack of knowledge, or maybe they have time constraints pressing them to do other tasks.

Why not use your network to help them refine their business model and help them implement it. In return, you negotiate reciprocation at a later time.

If you have friend who already has a business established, which could become profitable if the business model is adjusted, processes optimized, expenses cut or new people are recruited. If you have a vast network of GO-GETTERS, and you probably do, everything is possible.

If you have enough friends with small businesses, help them all grow bigger. They will reciprocate. Remember to agree on the terms before commencing the makeover.

The Driver
That is you, you the one who will pick up the sufficiently skilled people, ALOT of them and deliver them to the respective businesses and project managers. If you have enough passengers, you can help fix alot of companies.

The goal
Alleviate the problems of your friends businesses and eventually in return, when their businesses become profitable, collect a fair share to help establish your own great idea. Maybe it was the ice cream mentioned in the hypothetical scenarios I and scenario II? Combine, copy paste, modify these scenarios to fit the environment you are in. According to Cialdini’s 6 principles of persuation, namely reciprocation, this is not far fetched. You already like them, they like you. They know you and you know them. You know their skills (authority) already. You know your friends are consistent and work hard when they have set goals to reach (commitment and consistency)

The passengers also need to be paid, maybe with shares in the company they helped change? That could be one solution. There are many options, don’t let pessimism limit your fantasy.

The science is solid, go for it!

Plan, Delegate, Monitor, Control.

Follow me on twitter for more updates on how to drive your startup / altcoin or bitcoin projects forward http://www.twitter.com/angryadmean
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3 books you should read before your business can succeed

1. Jack Welch – Straight from the gut.
http://www.straightfromthegut.com/

2. Stephen R. Covey.- The 7 habits of highly effective people 
https://www.stephencovey.com/7habits/7habits.php

3. Steve Blank – 4 steps to the epihany.
http://web.stanford.edu/group/e145/cgi-bin/winter/drupal/upload/handouts/Four_Steps.pdf

What will they teach you?
1. Be proactive
2. Begin with the end in mind
3. Put first things first.
4. Think Win-Win
5. Seek first to understand, then to be understood.
6. Synergize
7. Sharpen the saw
8. Trust your instincts
9. Candor in business is as important in business as in relationships
10. “Lead, follow or get out of the way”
11. Know no fear.
12. Find balance.

The sum of which is:

“There can be no relationship (business/friendship) without confidence, and no confidence without integrity.”― Samuel Johnson

Follow me on twitter for more updates on how to drive your altcoin / bitcoin projects forward http://www.twitter.com/angryadmean
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The goose and the golden egg. How NOT to run a pizza shop!

I just had an experience similar to Stephen Coveys “Clam Chowder” story which lead on to think about the goose and the golden egg as explained in Franklin Coveys story at the bottom of this post.

I have been visiting a Pizza shop the last 5 months, the first time I was there I was blown away by the quality of the pizza I was presented. Then 2nd one i got was also okay, but not as good as the last one, but definitely not bad!

So, 2 months pass by, a friend invites me to dinner, we eat and I feel stuffed after just a few bites. My body just refuses to consume more of the food. I forcefully eat it, well knowing that I do need food to survive. My stomach survived.

Thinking that the previous visit was what I would call an “descrepnancy”, we go there again hoping to get the same quality as the first time. Loyal customers… Hmm..

We order a dish containing: 4 chicken shashlik, frenchfries, humus salad and some kind of bread. Futhermore we order a pizza with kebab and beef.

What we get is a disaster. The humus is decisively ROTTEN. I take one bite and suddenly I feel like I have to throw it away..

The pizza is a disaster, I can clearly see the emotions my friend, who is eating the pizza, is going through. He is NOT satisfied at all! He usually eats an entire pizza, but this time, 3/4’s of it remains on the place.

I ask the owner, are you closing this place down? What happened to the quality we were used to?
He starts telling me how his son made the humus and that he sometimes makes it with “alternative” recipes.

The salad was slightly golden, meaning not really fresh. The chicken was proven to be fresh though, and I suspect it was okay because that was about the only thing I could eat on the plate.

The french fries or “freedom fries” if you want, were noticeably cooked in old oil. I wonder if they are using gutter oil for the french fries.

Starting to get slightly anoyed I start opening my eyes and inspect the walls abit closer. Dirt everywhere. I seek around the corners of the pizzashop and find a heap of dead flies in the corner of the kitchen…..

I will never go there again!

Do not run your business like this! Someone has slain the goose to reap the golden egg. Your health is at stake. Protect it!

This shop will be closed, I predict by February 2015.

http://www.franklincovey.com/academyarchive/AdamAcademyArchivePDFS/Aug08ProgramVideoGuide233tipsheets/Program%20Video%20Tip%20Sheets/The7HabitsSignatureProgram/TheGooseandtheGoldenEgg.pdf

Want to start a big business? Gather mass and momentum, then focus!

Hypothetical Scenario #2

Case:
You found a really good ice cream recipe, all your friends love it, but it is missing just one thing to be in perfect balance.
You need to do alot of research before you can commence your startup dream and find that one ingredient that will make your ice cream cooler than itself.

The Driver
So you think you can drive? Well, then drive!
Get into your car, pick up alot of people with extremely diverse skillsets and deliver them to your project manager.

Who is riding shotgun?
Your project manager will be riding shotgun untill you arrive at the location we from now on decide to call “Brainstorm Session HQ” (BSHQ)

Brainstorm
At the BSHQ you unleash the potential of all the involved passengers in one big brainstorm session on how to create a sustainable business model, raise capital for research on your perfect ice cream recipe and the usual suspects like legal, accounting and so on. Remember to include such important aspects as your initial IT system. Don’t leave out the legal issues such as the NDA that everyone will already have sigened plus the contracts that ensure that each person gets what he deserves.

Business Model generation
Next generate a visual overview over your core business using Alexander Osterwalders Business Model generation canvas, and quickly read his new book, “value proporsition design”

The market research
Do your SWOT
Check some statistics (will be written eventually)
Figure out how big your market is, who your target customer is. You will need all of this data for this. You need to figure out why your customer will want to buy your product.

The dreaded business plan
Yes, you will need one, if you need outside investors they want to see what you are up to. They want to see numbers and statistics relevant for your startup.

Crowdfunding, Investors, Venture Captial?
Eventually someone might come up with an idea for a potential investor, when that happens each and everyone will focus on one thing. How to negotiate and agreement with this investor to ensure that they are on board the bus for the next and final step.

Execution
Hopefully you do not intend to kill anyone and thus you should focus on executing the plan and implement the business model into the real world.

Division
Divide the resulting company into previously agreed on shares.

Delegation
Find a decent manegerial CEO with leadership ability and delegate control.

Erase and rewind.
You now take your bus full of people and drive them back to BSHQ before they become bored and wander off. Why not learn from previous projects that the team worked on The next project is just around the corner. The driver knows the way.

Want to do something important? Generate and execute some business models! GO!

Hypothetical scenario #1.

Read up on HYSC2 and HYSC3 if you like.

Allright, lets say you found this magic way of creating ice cream. An ice cream so good that you are absolutely sure it will be a big hit. All your friends love it already. However, you need alot of money to get things rolling. You need to research your recipe for improvement possibilities, handle legal issues, banks, governments, permits, equipment, man power….. alot of stuff needs to be adressed.

What would you do? Why not invite all the nice and friendly people you have met the last many years to a “Business modelling brainstorm session” This way you start generating alot of business models for alot of new startups. Execute the most viable business models, find someone who has a huge network of people with diverse skillsets to help you on the HR side. If he puts effort into it, he will get you the right people for the job….

If all goes well, a business will be started. The entrepreneurs then split the company in equally big parts. 1 Part for each involved player, and delegates control to a board of directors or a CEO.

Since you have so many friends, alot of businesses can be created this way within a short amount of time. Yielding each entrepreneur shares in many different companies at once. This is called “redundancy” in IT. We use more than 1 server to do 1 task, thus if one fails the others can keep running the show. Show must go on, always!

How about trust issues? They won’t be required. The invited parties are all good hearted people and you know them well. Furthermore contracts will be drafted to ensure each and everyone gets his or her fair share.

How will all this be funded? It will. the Ice cream is too good to be true. Include it in the brainstorming session. You got the brains collected in one room, use them! The brains have networks themselves, they will use them if your ice cream is good enough.

In 1 year, it should be possible to generate at least a business a month, from brainstorm to business model, to analysis to execution, division to delegation. Everything is possible if you have the motivation!

You can now use your newly formed super-team of entrepreneurs to support your Ice Cream startup. You will most likely have all the funding you need for your research and refinement of your ice cream recipe, you can funnel it in from the other businesses. Moreover, the final company will also be split into equal parts amongst everyone. All for one, one for all!

It is all about bringing the right people into the bus and bring them to the business model brainstorm session. If they like your prototype ice-cream, they will probably want a free ticket for the rest of the ride.

http://www.businessmodelgeneration.com/

The 5th reason your altcoin/bitcoin project will fail.

Heh, consider this.

Imagine you are a programmer for a for a bitcoin project. You manage to get a volunteer entrepreneur/driver to assist you in your venture to conduct real business with the exchange and move it forward faster.

You fail to communicate all the details needed with this entrepreneur because you are busy with alot of other aspects of life. Thus alienating the entrepreneur. Further more, when the Entrepreneur backs out because there is no improvement, and he writes you that on the regular communication chain (I QUIT). The result is, the Entrepreneur quits the team as there is no progress to be made and improvements are impossible. 5 days later you used to have a scheduled meeting with said entrepreneur, and you failed to read the 5 day old message that he actually left the team because there was no communication? Point proven… Programmer does not give a damn about the future of the exchange..

This project won’t make it far.

Theory: How the worlds smartest people solve complex problems

TL;DR: “What does not kill me makes me stronger” They artificially induce depression to reach a higher state once they stop doing what depresses them. This is the bottom line. In the theory I find evidence, and I am not using the scientific method 😉

Here is a theory to consider. Please note this theory is under constant revision as new evidence and indicators appear. This theory will most likely never reach final version. A final version would require unlimited amounts of data. I cannot handle that much 🙂

I found preliminarily that highly intelligent people  (IQ 130+) can be described as following:
-They do more drugs than people with lower IQ (They understand that some drugs such as LSD, Cannabis and Psilicybin can remove anxiety.)

-They tend to binge-drink (Enough alcohol seemingly turns of some of their thinking patterns “Mind Break”)

-They are night owls and stay up very late to work undisturbed (subconsious blocking of external input and interuptions, anxiety induced thought patterns and analytical thinking keeps them awake)

-They have less sex than people with a lower IQ (they have more self-control than people with lower IQ)

-They have the capability to induce change in the world.

-They seem to be following the curve of manic depression.

-They seem to have an increased spiritual connection.

-They are the only ones who can actually change the world. (you must read this book or extract the gist to understand this postulation)
http://www.amazon.com/Creativity-The-Psychology-Discovery-Invention/dp/0062283251

10847983_10152711566117819_5149561048274417904_n

After reading up on alot of geniuses through time, I started to see some interesting patterns emerging on how these people operate and create their great works of art, music, software.. you name it.

They seem to get themselves into deep depression. Dream theater Wither: https://www.youtube.com/results?search_query=dream+theater+wither+lyrics

“So I wither and render myself helpless
I give in and everything is clear
I breakdown and let the story guide me
I wither and give myself away”

Read more: Dream Theater – Wither Lyrics | MetroLyrics ”

When they stop doing whatever they are doing to depres themselves, they will have extreme motivation to do whatever it is they want. This is how great entrepreneurs/artists/musicians work. They create alot in a very short time and then burn out. What goes up (emotional state), must come down though and that is where they need to moderate. (Moderation in nuclear physics means to slow down the neutrons to hit the nuclei at the correct speed to split the atom. What interesting coincidence. Equilibrium in Microeconomics? Life is about balance? I guess, but if you want to create something amazing, not so..

When they get back up, they make a U-turn and write very different music. If you think this is a depressive song, you are wrong, he reached a stage of epihany, at least according to my theory:

https://www.youtube.com/watch?v=wTDcAkSjuzc

They say, “Life is too short,”
“The here and the now”
And “You’re only given one shot”
But could there be more,
Have I lived before,
Or could this be all that we’ve got?

If I die tomorrow
I’d be all right
Because I believe
That after we’re gone
The spirit carries on

Dream theater depicts the observation of someone else crashing 3) heading towards 4) Crash and burn “Crisis of meaning” as such: https://www.youtube.com/watch?v=9PSGNx6vbJk he is aware she is on her way down and about to crash.

The text reveals the following:
He helplessly stands by
It’s meaningless to try
As he rubs his red-rimmed eyes
He says I’ve never seen her get this bad

Even though she seems so high
He knows that she can’t fly
and when she falls out of the sky
He’ll be standing by

Full Lyrics: http://www.sing365.com/music/lyric.nsf/About-To-Crash-lyrics-Dream-Theater/57AD65FCBC168EBD48256C7D00079F07

Untitled
Source: http://fourhourworkweek.com/2008/10/03/harnessing-entrepreneurial-manic-depression-making-the-rollercoaster-work-for-you/

For highly intelligent people 4) Crash and burn is where they want to go. They use drugs to go there. (I consider alcohol a drug) They will recover and rise above their previous level and create theories, inventions and music, art… etc.

Aerosmith amazing: (everyone who had a depression know the empty feeling surrounding the heart: https://www.youtube.com/results?search_query=aerosmith+amazing+lyrics Steven Tyler opts to call this “desperate hearts” this song has nothing to do with love, but the empty feeling surrounding the heart during major depression. Ask around to verify. Impulsiveness is to follow, hence they conduct all those impulsive dangerous acts in the video. (No Fear)

While in crash and burn mode, friends will be rejected, solitude will be sought for, information will be blocked. Information that is NOT relevant to keep focus on the heavy thoughts that occour during major depression, will be ignored.

For very smart people, who know how to “abuse” these drugs, and go down below “Crisis of meaning” and  get their high ( 5 Extreme optimism) where they can kick down doors (do whatever it takes) and magic starts happening the graph looks like this:
epiphany
4 steps to the Epiphany. (Steve Blank)

In DSM this behaviour is consistent with “manic depressive” patients. However, if you induce this state manually you are most likely not in that category, you are just smart enough to figure out what really works. I would stick to natural remedies and absolutely avoid alcohol. What DSM forgest to mention is (6 or Epihany) why is that so?

A new study has shown that even minute quantities of alcohol is damaging. But do they not always change their mind about that?

There used to be a belief that alcohol is good for certain heart problems. This has now been proven wrong.

So.. Alcohol won’t fix a broken heart! How could it? Alcohol is not a solution, it is a distillant.

If they are already depressed over something, they will depress themselves more. Once they stop depressing themselves they will be “better”. Do not kill yourself though! You did this to yourself, only YOU can get yourself back up. Only you can force yourself out of your comfort zone of depression and anxiety. “Between stimulus and response there is an action” – Derived from Stephen R. Covey 7 habits.

Addendum 12/14-2014: Meditation

After having had very fruitful talks with people in my environment, I have come to the conclusion that meditation may also help people recieve a sense of balance in their lives, subsequently increasing focus and productivity. I have yet to test this out, and untill I get clear beneficial evidence personally, I am going to be abit pessimistic about this. However, I will give it a shot! I tried meditating when I was very young after having seen American Ninja movies, but that did not work out so well! Maybe now, 20 years later it may work?

I must admit, I am starting to see a patern emerging. I have been working with people in the past who were practicing Yoga, medidation and or martial arts. These people seem to be in much better balance than other people.

I have been guided to this webpage: https://www.headspace.com/

If anyone can come with additional input on where to search for more data on this subject, please drop a comment below, on facebook or on twitter.

I find this part of a song interesting and relevant for this particular theory.

“Once the stone you’re crawling under
is lifted of your shoulders.
once the cloud thats raining over your head
dissapears, the noise that you’ll hear
is the crashing down of hollow years”
Dream Theather – Hollow years.

Remember to Delegate control when you are done creating. Entrepreneurs do NOT run companies.

Accountants on the other side do not run startups -Steve Blank

If we are forming theories, we need some evidence.
http://www.salon.com/2013/08/16/10_famous_geniuses_who_used_drugs_and_were_better_off_for_it_partner/
Magic mushrooms against depression
http://edition.cnn.com/2014/09/17/health/magic-mushroom-chemical-depression/
Cannabis against depression
http://www.smh.com.au/national/health/marijuana-compound-could-be-used-to-treat-psychosis-in-young-people-20140826-108p12.html
Steve Jobs smoked cannabis and dared to admit it, here are 9 other who did the same
http://coed.com/2011/02/02/the-10-smartest-pot-smokers-on-the-planet-cool-enough-to-admit-it/

John Lennon seems to agree with this theory. But well he was just a hippie?
“When I find myself in times of trouble… Mother mary comes to me..” Mary Jane = cannabis. “The Beatles, Let it be”
It is suspected that when John Lennon “let it be” meaning, left it alone, he could write more songs.

Update 12/10-14 additional evidence.
http://lokalavisen.dk/michael-roeg-hash-og-gik-ud-af-8-klasse-nu-styrer-han-egen-millionvirksomhed-/20141208/artikler/141209456/1051?ref=eblistermest

Einstein said:
“Look deep into nature, and then you will understand everything better.”
Here is an old picture of Einstein and Niels Bohr, the inventors of nuclear weapons smoking weed.
https://www.youtube.com/watch?v=Bt3OI4PQdDU (speculative,the smoke is an indicator though)

Cannabis and magic mushrooms are from nature, ALOT of animals and plants have receptors for cannabiods specifically.

“In 1992, in Raphael Mechoulam‘s lab, the first such compound was identified as arachidonoyl ethanolamine and named anandamide, a name derived from the Sanskrit word for bliss and –amide. Anandamide is derived from arachidonic acid. It has a pharmacology similar to THC, although its chemical structure is different. Anandamide binds to the central (CB1) and, to a lesser extent, peripheral (CB2) cannabinoid receptors, where it acts as a partial agonist. Anandamide is about as potent as THC at the CB1 receptor.[45] Anandamide is found in nearly all tissues in a wide range of animals.[46] Anandamide has also been found in plants, including small amounts in chocolate.[47]
Source: Wikipedia http://en.wikipedia.org/wiki/Cannabinoid

Now we need more evidence, eventually we might get a clearer picture.
http://fourhourworkweek.com/2008/10/03/harnessing-entrepreneurial-manic-depression-making-the-rollercoaster-work-for-you/

Cannabis against Cancer:
http://www.cancer.gov/cancertopics/pdq/cam/cannabis/healthprofessional/page4

http://cancerres.aacrjournals.org/content/66/13/6748.full

Lets take a look at this statement

The threshold for “changing the world” apparantly lies at IQ130

Mihaly Csikszentmihalyi discovered something fairly interesting about IQ when he studied geniuses
“Noone with an IQ less than 130 has ever changed the world. The difference between 130 and 170 is neglible.” All that matters is the effort they put in.

Do not forget to question the validity of IQ. IQ is based on assumptions, it is a theory, not a law. Even laws can change when more data is collected and new evidence is detected. Currently there are multiple theories on “intelligence” you can check wikipedia for a breakdown, then dig deeper.

PS: I do not recommend testing this theory, but it would not hurt to research 🙂 So I guess now all we need is the proper doctor to take care of that research so that we can find a balanced dose of natural remedies to cure depression and anxiety. Maybe we can rid the world of dangerous anti-depressants with INSANE side effects. Side effects which require a new cocktail of toxic unnatural chemicals..

With the blink of an eye you finally see the light
It’s Amazing
When the moment arrives that you know you’ll be alright
Source: Aerosmith Amazing.

PPS: Theory: Cows in India are holy. But Why? Because Psilycybin fungus grow around Cow dungs. When we were hunter/gatheres they would eat these mushrooms in the “right/equilibrium” dose. It would yield hunters with better vision and better hearing. Thus they became better hunters. And thus the Cow is holy. (Don’t bite the hand that feeds you) Thats the theory at least and it is not far fetched.

PPPS: http://ekstrabladet.dk/folkets-roest/sag/legaliser-cannabis-i-medicinsk-oejemed/4721269

PPPPS: Ceasar Milan (The dog whisperer) (Leader of the Pack) states exactly what this article kinda tries to tell you 🙂
https://youtu.be/67z7bgqu58s?t=403

 

Feedback is welcome
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FB: http://www.facebook.com/johnlasp

The below pictures seem to indicate the above theory to be more correct than false.
habits-worlds-smartest-people BnyEA


I am a driver, what are you?

Warning: Metaphors inside.

I drive, I drive with fiery passion. I drive fast but not furious.

EMVQpWSr

Why? Basic Meditation among others.
When the mind is focused on just one thing, there is peace of mind. When you move with 250+ km/h your mind will clear. You will have absolute focus.

130 km’s click away in 36 minuttes.
The gasoline needle is moving… moving is living!

“Set the ball a rolling I’ll be clicking of the miles
Train of consequences, my boxcar life of style
My thinking is NOT derailed, I am NOT tied up to the tracks.
Train of consequences, there is always a way back.”
Source: Megadeth – Train of Consequences with some modifications 🙂

I suspect some of the smartest people in this world are drivers. They just need the right medium to move in and the right motivation.

Pick up your drive, focus on ONE thing, invite the RIGHT people to drive with you – and DRIVE it like a bat out of hell! Deliver your passengers directly to your Project managers.

Apply this to your bitcoin / altcoin / startup projects and you will be meditating while doing it.

“Moving is living” – Ryan Bingham – “Up in the air”

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SWOT market analysis and the relevance for bitcoin / altcoin projects and startups.

swot clean
AngryAdmin sees things you don’t. He is seeing issues in the altcoin community.

If you want your project to succed, you MUST analyze the market. The market being (community) from here on.

Whenever you want to penetrate a market, yes, i know that sounds funny.. I heard snickering about penetration strategies before.
Its a good joke, but it isn’t.

Fact of the matter is, if you do not invest time in getting to know the strenghts, weaknesses, opportunities and threats, you simply wont make it in a competitive market like the altcoin/bitcoin scene.

Do yourself a favor and enlightend yourself on that specific subject.

Strenghts:
Internal factors
Examples:
Blockchain is healthy
Exchange is online
Dedicated experienced workforce
Capital

Opportunities:
External
Examples:
Niche markets
Revamping business model

Weaknesses:
Internal.
Examples:
Lack of capital
Blockchain is not healthy
Exchange is not online
Inexperienced workforce
Slow communication

Threats:
extermal. (No control)
Examples.
Competitors established with large customer base.
Regulations and laws.

Follow me on twitter for more updates on how to drive your altcoin / bitcoin projects forward http://www.twitter.com/angryadmean
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The more of you follow the more I will reciprocate with more articles. Pleace google the concepts explained above for deeper understanding. Wikipedia is a fine start.

Non Disclore agreements and their relevance for cryptocurrencies and startups.

Protect your Intellectual property.
Trade secrets, business models, know how and confidential information are often the most valuable IP’s your business has. They must be protected at all time.

If any of such information is disclosed without proper legal protection or contract, they are lost.

What this means is, that you cannot prevent anyone who is familiar with your IP to share or use it freely and there is no way you can stop them without an NDA.

Do you want to disclose secrets?
Companies often rush into creating an NDA without thinking about the the business reasons for disclosing information. Imagine you inveted the Compact disc and you need Sony as a partner to continue development. Whatever reasons you have for disclosing information with Sony must be considered carefully. For instance, has SONY previously violated NDA’s and used IP or disclosed IP?

What happens if your NDA gets violated?
Do you have the resources available to take on whoever violated your NDA? Do you have resources to take on SONY? If you are a small business, probably not. You have to be very carefull about disclosing information only to partners and people who will respect your NDA and who you can compete with in a court of law.

Imagine you are fighting SONY in court. They have alot of resources available and could use tactits to delay the court case to increase costs for your business. If you cannot handle those costs the case is lost and Sony can continue to violate the agreement endlessly.

Do not blindly assume the NDA will protect you for the above reason.

Define and clarify the confidential information.
You want to tighten down the NDA around the core secrets and methods. This could be your code base for a new operating system.

Follow up
Sometimes confidential information is delivered verbally. Reinforce that the information you just shared is covered by the previously signed NDA. Do the same when writing emails. At the end of your email make sure that you state that the information you just delivered is covered by your NDA.

Length of secrecy obligation
One of the most famous trade secrets, the coca cola recipe has been secret for aproximately 100 years. What happens if you create a NDA for a duration of 5 years and your business is going to run for 20? After 5 years your secrets can become public domain and suddenly you have competitors brewing the same Coca Cola as you.

Investors.
Most of the time, professional investors will not sign a confidentiality agreement. If your secrets are merely disclosed by laying out your business idea, then you do not really have anything that is protectable in the first place. In such cases it might be a good idea to only reveal the results of your business model and not the actual secrets and methods.

If we use the new operating system you just delivered as an example, in this case you would want to present only the amazing new features but not the code itself. There is no reason for the investors to see your secret code.

Information flow direction?
Imagine you are working with a partner on a project which is protected by a mutual non disclose agreement. During a meeting your partner offers you ideas to improve your product. Now you have the problem, did your partner just give you confidential information? Can he now protect that information? This can lead into a dispute. Are you allowed to use that information?

Be sure to only use a mutual NDA if there is flow of information from both sides. Otherwise, you should use a one way NDA directed towards the recieving end of confidential information.

Addendum
Lisa Nichols, twitter handle @lisa_nichols7 was so kind to make me aware of her own post on this topic.
I suggest you read her post aswell: http://www.smeweb.com/index.php/sme-advice/5061-are-non-disclosure-agreements-really-worth-it