Well, the above is true, according to a few theories I read.
It is quite logical actually.
Imagine you are running a sandwich shop. You have a few recurring customers and a few randomly popping in ones (The latter being the ones that do not show a consistent pattern of purchasing your Sandwiches.)
Every time one of your loyal customers pop in, you say their name and their prefered dish, kinda like this: “Hi Michael, Vegetarian, large, whole-grain with extra jalapenos?”
The customer replies: “Thank you “INSERT YOUR NAME” as the customer remembers the name of the salesperson responsible for remembering your dish…
“Reciprocation – Influence -Cialdini R. Robert”
What you give is what you get!
You treat your customer nice, you gain customer loyalty. And all those stamp cards will be in vain. Sure they maximize profit, but as soon as you maximize profit, you minimize service and thats where ALL the big IT suppliers failed since 2000… How do I know that? Experience!
If you give your customers a satisfactory experience and make them feel just a little more at home than usual, they will come back each and every time 🙂 Promise!
In this case:
They, in my oppinion make the best sandwiches in Sønderborg. The ingredients are fresh and the sandwich bread is not “like pre-chewed” like in King Kians and Fresh/Subway etc…
Besides, Sille’s does not employ dubious business models where suppliers are willfully not paid in order to ensure cheap products for the customer…
Because, if King Kian can switch supplier as ApS (no liability) and simply not pay them, they can fuck up all the honest competition from people who try to make a honest buck and they try to PAY their suppliers in order to keep them!
Noooo really? Business works this way? Yup….